““ISOLATED HEROES” is the luxury street wear label from designer Samantha McEwen. Merging a kaleidoscope of inspirations and techniques Samantha’s pieces are desirably unique while retaining a strong wearable ethic. The brand uses a rainbow of vivid clashing colour’s, distinct tribal prints, illustrative embroidery techniques, over sized silhouettes and over embellishment. Built up of entirely wearable, durable yet delicate and exclusive pieces with a distinct Street Wear feel. Isolated Heroes is predominantly a Unisex label with the idea of bringing Optimistic Clothing and a fierce sense of identity into the designer market. It primarily forms and reflects the air of excitement flooding through the new generation of the UK’s young and amazing.”

See the story here: http://umagmag.com/2012/04/presenting-isolated-heroes

Photography by Kirstin Kerr, Hair & Make up by Lou Clave, Models: Stevie Newall, Ruta Skemaite and nails by Tammy DIY nails. All clothing by Isolated Heroes.